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  • Deep Learning
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RTB House Editorial Team
Published:
12 June 2025

Understanding User Intent: How AI Reads Context for Better Targeting

When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.

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  • Published:
    7 April 2016

    Tomasz Wnuk at RTB House

    Tomasz Wnuk, previously at the post of Managing Director CEE at Integer.pl, has started his cooperation with RTB House – a tech company specialising in advertising activities based on advanced retargeting scenarios and operating worldwide. He has assumed a newly created position of Commercial Head of Global Deals.

    • Company News
  • Published:
    15 February 2016

    European Tech Meets Latin America

    Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. It currently concentrates on business development in Brazil, Argentina, Chile and Mexico. It has recently established its branch in São Paulo, and announces Rodrigo Framil as Business Director Brazil and Wojciech Głowacki as Business Development Director LATAM.

    • Company News
  • Published:
    28 October 2015

    RTB House Enters Asia-Pacific Markets

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – will expand operations to the Asia-Pacific region. Business activities in the region will be led by Jakub Ratajczak, Managing Director APAC.

    • Company News
  • Published:
    29 May 2015

    RTB House builds up its position in Turkey

    RTB House – a tech company specializing in display advertising precisely tailored to the users’ interests – is focusing on business development in Turkey by employing Okay Tuğ, a new country manager for that market.

    • Company News
  • Published:
    10 July 2014

    RTB House Appoints 3 Regional Directors

    RTB House, a Poland-based ad agency with its own real-time bidding (RTB) technology, has announced the appointments of three new regional directors. The goal of the appointment is to provide heightened support for each region with a management team experienced in the nuances of their respective region.

    • Company News
  • Published:
    9 July 2014

    RTB House Strengthens Management Team by Regional Directors

    RTB House – tech company that specializes in online personalization strategies and Real-Time Bidding (RTB) – strengthens its global initiatives by nominating three regional commercial directors. From July 2014, Omer Aras, Vladimir Houba and Pawel Mazurek will assume the director position for their respective regions.

    • Company News
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