Blog about Digital Advertising & Marketing Technology

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

Personalized marketing is about understanding the motivations and tendencies of individuals and then meeting their preferences in design, social engagement, marketing, sales channels, delivery methods, and after-sales care. Ads are, of course, one critical element of this whole, so we’re taking a look at different aged customers to show how you can deliver “a smarter dress code” for online fashion campaigns across the generation gap.

Fashion brands have always had to stay on the cutting edge of the latest trends. But now, the industry is incorporating technology. Just how is AI changing fashion? Artificial Intelligence promises to reshape whole sectors of the economy, and fashion brands will have to adapt. Companies that use AI or Deep Learning are crafting tomorrow’s trends with precision and personalization. From predicting trends before they happen to getting dynamic pricing right, AI offers a strategic leg up that’s changing an industry. Those who embrace it are not just keeping pace; they’re setting it while competitors trail behind. See how fashion brands are already using AI and step into the future of fashion with us.

When many of us think of retargeting, our minds jump immediately to simple banner ads showing off the exact products that have been on our minds—but retargeting is so much more than that. With the right data and technology, we can use retargeting to connect with very specific types of users, or to achieve sophisticated goals. To understand why, let’s take a look at some retargeting ad examples and what they tell us about retargeting in general.

In Fashion, competition is fierce and building a seamless omnichannel strategy is a must. There’s no “one size fits all”, “straight off the rack” solution. But just as on the catwalk, it’s all about accessorizing and bringing all the key elements together into one stunning ensemble—an omnichannel shopping experience that turns heads and wins conversions.

The rise of online shopping has made it easier than ever for shoppers to find their style, but has created a new pain point for fashion brands: returns. Customers often order multiple outfits, and try them on at home before deciding what they want to keep, and what they want to send back to the warehouse. This has significantly increased the rate of returns in fashion, which comes with its own financial and environmental costs.