RTB House Editorial Team

Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

Ask ten marketers whether you should run two retargeting vendors simultaneously and you'll get ten different answers. We think the data settles it—but we'll let you decide.

Core takeaway

Multiple retargeting means running two or more retargeting vendors simultaneously against the same pool of site visitors. Because each vendor uses different algorithms to evaluate user intent, they identify different high-value opportunities within the same audience. The result: more conversions, without proportionally increasing your budget. The biggest objections—overlap, bid inflation, added complexity—don't hold up under scrutiny. The data consistently favors a stack approach.

RTB House announces the launch of SEM House, a digital agency specializing in the planning and execution of search engine marketing services. What sets SEM House apart is its ability not only to create and distribute quality content, but also to develop complete strategies for it, both locally and internationally.

The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?

One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.

Many of the world’s biggest brands choose to deploy a multiple retargeting strategy (using more than one retargeting vendor in combination) because it delivers a host of benefits like larger audiences, more efficient advertising, and a higher return on ad spend. Despite the advantages, or maybe because of them, it can be tempting for organizations to wonder exactly how much value, in isolation, each provider brings.

But is a straight comparison, as seen with head-to-head testing, a strategically sound approach, or should brands be focusing on the wider picture of true added value? Let’s investigate.

Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.