RTB House Editorial Team

It doesn’t matter how good your adverts are if you can’t find people who want to connect with your brand. Even iconic brands struggle to get seen in a sea of choices, and the key to success in modern marketing is finding the right audience through targeted advertising. This term is broad, so let’s take a look at what targeted advertising is, how it works, and how you can use it to make your advertising campaigns more effective.

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.