RTB House Editorial Team

Every January, many of us lay out our plans to make the coming twelve months “the year of…”

What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

Where are we in the evolution of artificial intelligence, and what is its place in the marketing ecosystem? To harness the true future potential of any technology, we need to understand its capabilities and limitations today.

People are bombarded with thousands of ads every day, both offline and online. With the growing popularity of ad-blocking, it’s clear that they are looking for ways to reduce the number of ads shown. One of the big challenges is that most of this ad content is irrelevant to users. This article will explain how AI technology can help advertisers to deal with it and to improve campaign performance with more precise targeting through Deep Learning.

Any seasoned marketer will happily tell you that retargeting is one of the best ways to engage with potential customers on the open web. The approach allows you to find and connect with people who have previously shown interest and is a powerful tool when used correctly. But how do you measure and optimize a retargeting campaign? Well, that’s where the real fun starts—we use retargeting statistics.

The marketing ecosystem is filled with intricate moving parts, and one of the more confusing ones is the DSP, leaving many marketers asking themselves, just what is a DSP anyway? Well, as a Demand Side Platform, or DSP, we here at RTB House are well-placed to answer that question for you. This article will answer that question, explain how a Demand Side Platform works, and what its role in the often complicated digital marketing landscape actually is.

Programmatic advertising is the foundation of the modern marketing world. Advertisers from around the world are competing for advertising spots with bids that take under a second. This ecosystem is made up of thousands of moving pieces, and one of the most important are Supply Side Platform, or SSPs. While most readers will have heard the term, they may still ask: “What is an SSP?”
This is one of the questions which we’ll try to answer today.