Quality traffic is an engagement-first mid-funnel solution that optimizes for real, landed visits—not just filtered clicks.
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Why focus on scale if it doesn’t translate to genuine brand consideration? Now you can prioritize visits that land and engage.
Quality Traffic is not only a response to market demand—it is the result of a technological inflection point. Recent breakthroughs mean we can now deeply understand customers from something as small as intent signals. We challenged ourselves to create the first solution that utilizes this technological leap forward to deliver engagement-driven campaigns for the middle of the funnel. We call it Quality Traffic. You can call it business impact.
Denise Cornelissen
Head of Product Marketing, RTB HouseThe technological breakthroughs behind Quality Traffic.
The measurable difference between Quality Traffic and other solutions is that our Deep Learning-powered algorithms can optimize for clicks that turn into tag-validated visits, moving beyond raw clicks to ensure the budget is spent on users with genuine interest.
Our models qualify traffic across the entire open internet, trained on your product feed. Hyper-powerful algorithms can now identify in-market audiences and find high-intent middle-of-funnel users during moments like research, comparison, and product consideration.
Our creatives are in flexible, brand-rich static and dynamic formats that entice users to engage. Unlike traditional ads, they can adapt to article context and surface the most relevant offers to the right audience at the right moment.
Let’s talk about reimagining your mid-funnel campaigns.
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