Financial Times in cooperation with Statista reviewed and analysed innovative and fast-growing companies that are responsible for development of the European economy in the 21st century and published the list of 1000 companies, that have achieved the highest growth in revenues between 2013 and 2016.From 819 538 EUR in 2013 up to 18 573 000 EUR in 2016 – RTB House reached revenue growth of 2167%. Through 4 years the number of employees tripled from 68 to 184. Those numbers resulted in 46th position overall and 8th place amongst technology companies.
RTB House is the first retargeting company in the world to develop and implement its own technology 100% based on deep learning, for purchasing ads in the RTB model. With this tool, the firm is able to increase overall performance of retargeting campaigns by up to 50% compared to those without deep learning.Since its founding, RTB House has changed the industry. The deep learning algorithm is a real game changer, which has recently been awarded with Big Innovation Award by The Business Intelligence Group. RTB House is a global company with offices in all biggest business regions worldwide including New York, London, Tokyo, Singapore, Sao Paulo, Istanbul, Dubai, Berlin, Prague and Warsaw.
More information about FT1000 you can find here: https://ig.ft.com/ft-1000/2018/
- Authors
- Wojciech Polak
RTB House ranked as one of the fastest growing tech companies on FT1000 list
RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.
- Last Updated:
- Published:
See our reports, articles, guides, videos, and more.
- Published:
What Is Mobile App Retargeting and How Does It Work?
Most people who install an app or browse a mobile store leave before they buy, subscribe. Mobile app retargeting helps brands re-engage these users with personalized ads that return them to exactly where they left off. In this guide, we explain how mobile app retargeting works, how it differs from web retargeting, which strategies suit each audience, and how privacy changes, such as Apple’s App Tracking Transparency framework, shape today’s campaigns.
- Digital Advertising
- Published:
Retargeting for SMEs: Best Practices and How to Start
Most people who visit a website leave without buying, signing up or getting in touch. Large brands with big media budgets can absorb that lost traffic, but for small and medium-sized enterprises (SMEs) every visitor is harder to win, so letting them drift away after a single session is expensive. Retargeting for SMEs is a cost-effective way to bring those potential customers back, and it is now much easier to set up on a small budget.
This guide explains how retargeting works for smaller businesses, what you need in place before you launch, how much to spend, and which retargeting best practices help you increase conversions without wasting ad spend.- Digital Advertising
- Published:
Agentic AI in Shopping: Why the Consumer Research Window Is Growing
As the name implies, agentic AI is an AI system that acts as an agent on behalf of a user, or group of users, to accomplish a specific goal, such as AI purchase delegation. Many users also apply the term to describe chatbots that assist in AI brand discovery.
And as our recent survey shows, agentic commerce is already significantly impacting the way we search for, discover, and purchase products, not least by widening the consumer research window. Brands risk becoming invisible to consumers if they are bypassed by AI in its research recommendations. Let’s explore how your brand can respond.
- Retail & Ecommerce
