Blog about Digital Advertising & Marketing Technology

RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – presented with the 2018 Big Innovation Award. The annual business awards program organized by the Business Intelligence Group (USA) recognizes organizations, products and people that bring new ideas to life. RTB House was recognized for leading innovation by employing 100% deep learning technology within 100% of its algorithms.

With Christmas shopping season and holiday sales going strong, December is a unique month for ecommerce. RTB House analyzed online shoppers and found that visitors shop primarily on Mondays and most rarely on Saturdays. Interestingly, mid-December showed online shopping drastically falling, moving more to offline stores. Immediately after Christmas Eve (December 25 and 26) Internet users are again most likely to click on ads.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers, today announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, presents a new upgrade to its recommendation mechanism using a combination of deep learning and computer vision. The new method enables ultra-precise predictions of possible user’s buying needs, leading to product recommendations up to 41% more efficient than previously.

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations.

Users are more likely to click on banner ads and buy a promoted product on weekdays, with the highest conversions on Tuesdays and Wednesdays. The results come from an aggregated data analysis of campaigns carried out by RTB House, a global company providing state-of-the-art retargeting technology, across more than 40 markets. The largest sales peaks were seen between 2-4 PM and 8-11 PM.