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  • Digital Advertising
Authors
RTB House Editorial Team
Published:
12 January 2026

Principles of Driving True Incremental Revenue Lift

Performance marketing has changed, but many marketers haven't noticed. The shift to first-price auctions since 2019 has created new opportunities for those willing to challenge conventional wisdom about running multiple performance partners. The old rules about bid collision no longer apply.
Today, the path to incremental revenue growth requires a bold approach. Instead of relying on a single partner or worrying about budget cannibalization, successful marketers are discovering that multiple performance partners can work together to drive genuine incremental lift.

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  • Published:
    12 October 2018

    RTB House amongst fastest growing tech companies in Central Europe according to Deloitte

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – is the only Polish company in “Big Five” category (2nd place) in the Deloitte Technology Fast 50 Central Europe. Category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked 32nd fastest developing tech company in “The Fast 50” category.

    • Company News
  • Published:
    29 August 2018

    RTB House wins Silver Stevie® award for innovation

    RTB House was named the winner of a Silver Stevie® Award in the Most Innovative Company of the Year – Up to 2,500 Employees category in The 15th Annual International Business Awards®.

    • Company News
  • Published:
    20 August 2018

    RTB House Appoints Wojciech Głowacki as the Vice President of Sales

    RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, announces Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member.

    • Company News
  • Published:
    19 June 2018

    RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

    RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

    • Company News
  • Published:
    1 June 2018

    RTB House Bids on Innovation, Opening AI Marketing Lab

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

    • Company News
  • Published:
    30 April 2018

    RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning

    One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.

    • Company News
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