About UsNewsletterOpt OutPrivacy Center
Case StudiesResourcesBlogCareersContact us

Company News

Other Categories
  • Deep Learning
  • Retail & Ecommerce
  • Digital Advertising
  • Advertising Privacy Updates
Test
  • Company News
Authors
RTB House Editorial Team
Published:
10 December 2025

In Complex B2B Sales, Trust Is the Real Differentiator

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

Read Article
70 Articles Found
Page
  1. 1
  2. …
  3. 7
  4. 8
  5. 9
  6. …
  7. 12
  • Published:
    20 August 2018

    RTB House Appoints Wojciech Głowacki as the Vice President of Sales

    RTB House, a global company providing state-of-the-art retargeting technology for leading advertisers worldwide, announces Wojciech Głowacki as the Vice President of Sales. He will also join the company’s management board as the fourth member.

    Read Article
  • Published:
    19 June 2018

    RTB House Wins The AIconics Award in Best Application of AI for Sales & Marketing

    RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018 The AIconics Award. The annual awards, celebrating the drive, innovation and hard work in the international AI business community, was held for the 3rd time in partnership with Microsoft and Imperial College London. RTB House was recognized for Best Application of AI for Sales & Marketing because of its deep learning technology.

    Read Article
  • Published:
    1 June 2018

    RTB House Bids on Innovation, Opening AI Marketing Lab

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide welcomes a new research division, AI Marketing Lab. It will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

    Read Article
  • Published:
    30 April 2018

    RTB House Launches in U.S. with World’s First Ad Retargeting Platform Built on 100 Percent Deep Learning

    One of Europe’s fastest-growing technology companies aims to disrupt market via self-learning smarts, more precise segmentation and dynamic, hyper-targeted creatives.

    Read Article
  • Published:
    10 April 2018

    RTB House ranked as one of the fastest growing tech companies on FT1000 list

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – has been ranked 8th in the tech industry in the Financial Times 1000: Europe’s Fastest Growing Companies 2018.

    Read Article
  • Published:
    1 March 2018

    RTB House Expands to Japan, Opens Office in Tokyo

    RTB House, a global company providing state-of-the-art retargeting technology based on deep learning for top advertisers, adds Japan to its APAC market portfolio.

    Read Article
  1. 1
  2. …
  3. 7
  4. 8
  5. 9
  6. …
  7. 12

The Next-Generation Performance DSP

FacebookXLinkedIn

New York

London

Shanghai

Home

Next-Gen TechIntentGPTCase StudiesResourcesBlogContact

Offer

Personalized RetargetingBrandingFor industriesFor agenciesGamingIn-app

Learn more

CareersAbout UsMarTech TerminologyPartnersTechblog

Newsletter

Stay on top of the latest in digital ads. Sign up to our newsletter.

Modern Slavery StatementOur TechnologiesInvestorsTax Strategy 2021Tax Strategy 2022Tax Strategy 2023Diversity & Inclusion PolicyWhistleblowing

Copyright © 2025 RTB House. All rights reserved.