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RTB House Editorial Team
Published:
10 December 2025

In Complex B2B Sales, Trust Is the Real Differentiator

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

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  • Published:
    14 August 2019

    RTB House Honored with Gold and Silver Stevie® Awards in the 2019 International Business Awards®

    RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide, announced that the company has been named winner of three Stevie Awards from this year’s 16th Annual International Business Awards®.

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  • Published:
    1 March 2019

    RTB House once again among the fastest growing tech companies in Europe according to FT1000 list

    RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row.

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  • Published:
    14 February 2019

    RTB House is launching Creatives Lab

    RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division – Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video, which will also be better suited to clients’ branding needs.

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  • Published:
    18 January 2019

    Cinven invests in RTB House

    International private equity firm, Cinven, today announces that it has signed an agreement to invest in RTB House (‘the Company’), a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration.

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  • Published:
    12 October 2018

    RTB House amongst fastest growing tech companies in Central Europe according to Deloitte

    RTB House – a global company that provides state-of-the-art retargeting technology for top brands worldwide – is the only Polish company in “Big Five” category (2nd place) in the Deloitte Technology Fast 50 Central Europe. Category ranks large tech companies with extraordinary growth. Moreover, RTB House has been ranked 32nd fastest developing tech company in “The Fast 50” category.

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  • Published:
    29 August 2018

    RTB House wins Silver Stevie® award for innovation

    RTB House was named the winner of a Silver Stevie® Award in the Most Innovative Company of the Year – Up to 2,500 Employees category in The 15th Annual International Business Awards®.

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