Blog about Digital Advertising & Marketing Technology

In this Media Review, you can read about how Privacy Sandbox evolved and determine how close we are to third-party cookies deprecation, find out about key learnings from the recently released SDA Implementation Guide, and see how Meta’s Interoperable Private Attribution tests went.

As Chrome plans the deprecation of third-party cookies for early 2025, and the deadline is fast approaching, the AdTech ecosystem is in pressing need of a detailed plan of how the phase-out of third-party cookies will look. A clear schedule will help ensure efficient planning and coordination, allowing for a smooth transition to a stable, vibrant ad ecosystem based on Privacy Sandbox. To help achieve this clarity—and to initiate a wider discussion—in this blog post, we will propose what we believe is a viable next step after the 1% deprecation.

Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.

In Fashion, competition is fierce and building a seamless omnichannel strategy is a must. There’s no “one size fits all”, “straight off the rack” solution. But just as on the catwalk, it’s all about accessorizing and bringing all the key elements together into one stunning ensemble—an omnichannel shopping experience that turns heads and wins conversions.

RTB House announces the launch of SEM House, a digital agency specializing in the planning and execution of search engine marketing services. What sets SEM House apart is its ability not only to create and distribute quality content, but also to develop complete strategies for it, both locally and internationally.

IntentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients.