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Google’s Regulatory Hurdles
This edition of the Cookieless Newsroom highlights regulatory positions on Google’s revised approach to Chrome third-party cookie depreciation, outlines planned improvements to the Privacy Sandbox, and reviews the high-profile trial between Google and the U.S. Department of Justice (DOJ), which has drawn significant attention across the adtech industry.
- Advertising Privacy Updates
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Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House
Anna Jankowska becomes Executive VP of Global Partnerships
- Company News
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Google's Big Shift
This edition of the Cookieless Newsroom highlights Google’s announcements from 22 July, while also covering various other topics related to the cookieless landscape.
- Advertising Privacy Updates
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RTB House First Impressions on Google’s Informed Choice Framework
Google proposed that instead of deprecating third-party cookies for all users in Chrome, they will let users decide whether to allow third-party cookies in the browser. Google also emphasized their continued investment in the Privacy Sandbox to ensure its performance and utility.
- Company News
- Advertising Privacy Updates
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Multitude of Privacy Sandbox Test Results
This Cookieless Newsroom focuses on a large number of recently published Privacy Sandbox tests, but also stays on top of other important events regarding Cookieless.
- Advertising Privacy Updates
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Going for Gold: How to Boost Campaigns in Sports Digital Marketing
Sports are obsessed with precision measurements. Sprint times are measured to the hundredth of a second; Formula One lap times go down to the thousandth. In soccer, we now have stats for every player’s pass completion, goal contributions, distance run per game, and everything else imaginable. And it’s not just professionals. Amateur athletes and casual fitness enthusiasts track every kilometer they run, average times, altitude, and carbs burnt.
It makes sense that sports brands are leaning into the data that people generate. The first valuable source of data is online browsing information. However, sports brands are looking into ways to leverage other information that users are willing to share if they believe it will improve their performance.
- Digital Advertising
Blog about Digital Advertising & Marketing Technology
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Are you prepared for these 10 retail holidays of 2026?
The calendar year is full of marketing events that brands can ride like waves to elevate results. But the increased conversions that retail holidays inspire are more likely to be seen as largely expected rather than genuinely additive to growth. So, how can your brand’s digital marketing go from “expectations met” to “expectations exceeded” and leverage promo periods to a greater extent than competitors?
One way to do this is by outplanning your rivals. Because planning and preparedness is as important as having the right technology in place.
