Blog about Digital Advertising & Marketing Technology

Is it worth reaching users that have already visited our website but didn’t buy anything? Of course! In the case of those consumers, there is still a way to convert them into buyers, but you need to take matters into your own hands. With retargeting, you don’t have to wait for them to come back. You can attract them to your app or mobile website yourself, by providing them with a personalized offer adequate to their needs while they are using their mobile devices – such an advertising technique is called mobile retargeting.

‘Talent of the Year’ at the 2022 MWG Awards, Robert Heijmans is an energetic advocate of new, cutting-edge approaches to marketing and advertising. He embraces new technology, relishes the challenges of a cookieless future, inspires clients with his vision and is tuned in to the big shifts in the media landscape such as consumer-centric advertising and segmentation. In this interview, Heijmans reveals what future possibilities most excite him.

In this Media Review, we describe the most important findings from the 2022 Apple Worldwide Developers Conference, the status of Google’s preparations for disabling third-party cookies, Apple’s updates in its SKAdNetwork documentation that change the game for mobile ad-tech, and more.

Retargeting is a marketing tactic that lets brands show ads to potential customers who visited a website but left without buying. By reconnecting with people who have already shown interest in a product or service, retargeting helps businesses encourage shoppers to finalize sales and lift return on ad spend. Consider this your guide to retargeting. It covers how the tactic works, the main types of campaigns, and how Deep Learning provides a clear advantage in personalization.

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.