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RTB House Editorial Team
Published:
10 December 2025

In Complex B2B Sales, Trust Is the Real Differentiator

If everything is automated, why are there more humans involved than before? And why is person-to-person trust more important than ever?

In enterprise sales, buying groups now average 10 to 11 stakeholders, stretching to 15 or more in global deals*, and decision cycles can last up to 16 months. Over that time, there are countless touchpoints—each of which has the potential to make or break a deal. And once the deal is done, it doesn’t stop there. Every interaction with a new business partner can strengthen or sabotage the relationship.

Our own Mateusz Kołodziejski, Global Head of Marketing & PR, and Anna Jankowska, Executive Vice President of Global Partnerships, approach B2B sales processes from different places. Still, they share a single vision. In a time when AI is flooding inboxes and online feeds, authentic connections are the only ways to make people believe in your business and to build partnerships that last.

We sat down for a coffee with Anna and Mateusz and got deep into it.

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  • Published:
    30 March 2023

    RTB House Korea & Publicis Media Day Event

    On March 7, 2023, Publicis, one of the world’s largest marketing and communications organizations, welcomed RTB House experts for a seminar centered on Deep Learning-powered campaign solutions. The well attended event took place in Seoul and was presented by members of the RTB House Korea Sales, AM and Inventory team, Josh Jang, Jieun Yang, Taekyung Kim, and Semi Hong.

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  • Published:
    1 March 2023

    RTB House listed as one of FT1000’s fastest-growing European companies for the sixth time in a row

    01 March 2023—RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide has once again been listed by the Financial Times as one of the 1000 Fastest Growing Companies in Europe. The company made it onto the list for the sixth consecutive time, making it one of only a handful of companies to achieve such a streak.

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  • Published:
    1 February 2023

    RTB House Increases Role with Prebid.org as Technology Member

    Warsaw, 1 February 2023 – RTB House, a company providing cutting-edge ad-buying solutions which use proprietary Deep Learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner.

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  • Published:
    26 October 2022

    RTB House partners with Integral Ad Science to enhance measurement and brand safety capabilities

    Deep Learning ad-tech engine integrates media quality measurement to boost the effectiveness of its programmatic ad inventory and deliver greater results for clients.

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  • Published:
    5 October 2022

    RTB House Group is Growing Again – WhitePress® and Senuto Join Forces

    The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto – a company specializing in SEO, Big Data, analytics, and marketing.

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  • Published:
    27 June 2022

    RTB House named as one of AdExchanger’s 2022 Top 50 Programmatic Power Players

    The Deep Learning-based ad tech company, which provides cutting edge marketing and advertising solutions to brands and agencies, has been selected on this list alongside Comcast, Xandr and Magnite.

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