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RTB House Enhances Privacy and Regulatory Engagement With New Hire
Charles Simon joins the independent global AdTech company as VP of Private Advertising Standards.
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RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation
Słowik brings a breadth of experience from major tech companies such as Google and Microsoft.
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SEM House Agency Debuts on the Digital Marketing Market
RTB House announces the launch of SEM House, a digital agency specializing in the planning and execution of search engine marketing services. What sets SEM House apart is its ability not only to create and distribute quality content, but also to develop complete strategies for it, both locally and internationally.
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RTB House Introduces IntentGPT for More Precise Audience Insights
IntentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients.
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RTB House bolsters Executive Team with the hire of Michael Lamb as Chief Commercial Officer
The independent global marketing technology company appoints new CCO to lead commercial operations.
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The Importance of Gradual Third-party Cookie Deprecation for the Successful Transition of the Advertising Ecosystem
The Privacy Sandbox timeline states that in Q3 2024, “Chrome will phase out support for third-party cookies over a two-month period.” Whether or not Q3 2024 is the right time is an important question, but in this blog post, we’d like to focus on the second aspect of the deprecation—the duration of the time over which it reaches 100% of users. We will argue that a two-month timeframe (a “cliff”) is too quick and therefore, dangerous. To maximize the chances of AdTech successfully transitioning to a cookieless world, the deprecation ramp-up should be more prolonged, gradual, and known in advance.
