RTB House Editorial Team

The programmatic advertising ecosystem is evolving rapidly thanks to advances in targeting, personalization, and Deep Learning data analysis. This means advertisers have an ever-expanding toolbox that they can use to connect with customers. To help you make the most of these advances, we’ve analyzed our internal data to identify the top programmatic advertising trends right now.

For companies with an online presence, retargeting is a key tool to boost sales. This is especially true in the case of ecommerce sites. While ecommerce is a diverse business sector, this advertising technique is effective whether you’re selling clothing or home & garden products. Let’s dive in and find out how you can use retargeting for your ecommerce site.

Classified ads websites serve both individuals and businesses. Competition on the market is fierce. As an owner of such a platform for sellers, you should continuously research the methods to improve your website and make it more attractive for both sellers and their customers. Read our article to learn helpful tips for improving classifieds websites.

The world of online advertising faces significant changes. Advanced technologies are not only addition that improves efficiency of marketing campaigns – they rule the market. Demand-side platforms (DSP) and supply-side platforms are two important elements of this automated market. Keep reading to learn more about them.

Do you know what retargeting is? It is often mentioned as a method of promoting products on the Internet among users who have already expressed interest in your offer by visiting your website. But is retargeting the right advertising strategy for your business? We will provide you with a definition of retargeting and more useful information about the technologies leveraged in this technique.

Understanding how to create retargeting ads is key to optimizing them and providing our customers with great results. We would like to share some retargeting campaign best practices that we leverage to show you how you can carry out the preparation stage smoothly.