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5 Ways Deep Learning Can Increase Conversion Rates for Your Ad Campaigns
Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.
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RTB House Joins Network Advertising Initiative and its Board of Directors
New York, NY - 1 June 2025 - RTB House, the performance DSP whose products are powered by unique Deep Learning algorithms, is proud to announce that it has joined the Network Advertising Initiative (NAI) as a member and joined its Board of Directors for the remainder of the 2025 term. This membership reflects RTB House’s dedication to privacy and data protection and its firm desire to advance the practices of peers in the American market.
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Generative AI vs. Predictive AI
Artificial intelligence (AI) tools are productivity game changers, but not every AI is suited for every type of task. Some excel at writing copy, others can generate incredible images, and some can help researchers predict the weather. Understanding different types of AI is the key to successfully implementing AI into your workflow. This article will dive into the differences between two of the most commonly used types of AI: Generative AI vs. Predictive AI.
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Navigating Campaign Reporting Success in a Cookieless Era
Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.
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Branding Versus Performance: How BMW Tackles its Dual Marketing Challenges
A globally-recognized brand like BMW is hugely valuable, yet the company still has to sell product to survive. Group Marketing Director Marie Dellbrant reveals how she balances these twin demands and manages creatives on either side.
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Should I Be Using Multiple Retargeting Providers?
We’ve previously discussed why retargeting should play an important role in any marketing campaign, and today, we’d like to discuss one of the biggest retargeting myths: That a single provider is better than multiple retargeting providers.
The argument about whether you should use a multiple or singular retargeting strategy, is the source of many “spirited” discussions amongst the more geeky circles at marketing conventions, especially once the drinks start flowing at the post-convention parties.
