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Google’s Updates, FLEDGE & SSPs, Cafemedia on Topics API, DSA & DMA Are On
In this media review, you can find out more about the latest Google announcements concerning the 3rd-party cookie phase out being postponed until 2024 [Note: In April 2024, it was further postponed until early 2025] and the tests expansion for the Privacy Sandbox for the Web, the news connected with Google’s Origin Trials and Topics API, as well as the reboot to the EU’s digital rulebook by the European parliament—DSA and DMA.
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Privacy Sandbox Timeline Update, Apple Rumored to Launch its DSP and more
In this Media Review, you can find out more about Google updating the Privacy Sandbox timeline, a proposal on how to optimize FLEDGE’s performance by leveraging cloud resources, and a hypothesis around Apple building a DSP.
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Will GPP Be a TCF 2.0, Privacy Sandbox Trials for Android, and More
In this media review you can read about the new ways publishers can manage first-party data, the Global Privacy Platform from IAB Tech Lab, the Privacy Sandbox Trials for Android, and more.
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Early FLEDGE Tests, New Tools by Google, Privacy Sandbox Gains Momentum
In this Media Review, we present 3 stories from the last month, including the gaining momentum of the Privacy Sandbox, analyzing why the number of entities that tested FLEDGE was so small, and the newly launched tools from Google.
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Apple’s Double Trouble, Privacy Sandbox Progresses, AWS Clean Rooms, and other news
In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.
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Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others
In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.