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12 Articles Found
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  • Published:
    21 October 2021

    The Future of Shopping Malls: An American Retail Evolution

    Austrian architect Victor Gruen came to America during World War Two with an inspired vision. So inspired, in fact, that he went on to design and build something that would define American culture for the next century. Something beautiful and grand, but which the analysts tell us is now dying: The Great American Shopping Mall.

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  • Published:
    5 April 2022

    Classified Ads and Their Journey Through Time

    Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

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  • Published:
    4 October 2022

    Grow Your Brand in the Open Web without Cookies

    Have you ever downloaded the data Facebook has on you? Or Google? The sheer breadth of data collection has 86% of consumers worried, and this has led to a number of users leaving data-hungry social media platforms. It has also forced organizations like Google to do some soul-searching and adjust their approach to user data, notably by retiring third-party cookies.

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  • Published:
    12 December 2022

    Apple’s Double Trouble, Privacy Sandbox Progresses, AWS Clean Rooms, and other news

    In this Media Review, we bring together 5 stories, including Apple facing a new lawsuit over its data collection practices, the Privacy Sandbox expansion for web testing in 2023, and the EU’s Digital Services Act entering into force.

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  • Published:
    10 January 2023

    Meta’s Regulatory Struggles, DMA’s Effect, First-Party Sets, and Others

    In this Media Review, we bring together 5 stories, including accusations against Meta for using ad-related data to harm the competition, Apple’s allowance for outside app stores on its phones, and Google sharing its First Party Sets (FPS) concepts as ready for testing.

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  • Published:
    17 January 2023

    Marketing Minds: Making 2023 the Year of Inspiration

    Every January, many of us lay out our plans to make the coming twelve months “the year of…”

    What’s 2023 for you? The Year of Discovery? The Year of Wellness? The Year of Exercise? The Year of My Career?

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