Meta

In this Media Review, we take a closer look at Privacy Sandbox News from Google, the economic value of Targeted Advertising, an Analytical Tool that faces GDPR, and more.

In order to ensure that your brand gets enough exposure, you need to take care of your brand’s visibility. How do you know if all your company’s marketing campaigns reach your desired audience and have the right impact? There are various tools and practices that allow you to assess viewability and improve your brand’s visibility. Take better control of your business, by leveraging the best of them.

Digital advertising has come a long way. From direct deals between brands and publishers to the extensive ecosystem that we operate in now. As did marketing campaign reporting.

Do you want to scale up your classified listings and push through the monumental competition that’s building? Sharing listings is one thing, but actually capitalizing on the marketing technologies available is another. How can you increase visibility and distinguish your marketing efforts from the competitors’ campaigns when it comes to classified ads? Marketing technology may just hold the key.

Using specialized technology vendors can help a smaller company optimize digital advertising campaigns and compete with bigger rivals.

In this Media Review, we describe Google’s announcement on the Single Origin Trial, Google’s Header Bidding, considerations about FLEDGE, and Tim Cook’s call for a federal data privacy law.