- Published:
RTB House integrates Generative AI-powered technology across all products
With IntentGPT, the company is the first DSP to introduce an LLM-based targeting solution.
- Published:
What Is Generative AI and How Can You Use It?
Generative artificial intelligence has sparked emotions of hope, fear, and a little skepticism. The technology is able to take over a wide range of tasks previously seen as the domain of skilled professionals, and many feel that they need to adopt generative AI tools or be left behind. However, no technology is a silver bullet, and in order to properly utilize its potential, we need to understand what generative AI is and how it should be implemented into your workflow.
