- Published:
Understanding User Intent: How AI Reads Context for Better Targeting
When we began developing IntentGPT, our team was focused on solving a fundamental challenge in digital marketing—truly understanding what users want when interacting online. User intent drives every click, search, and page view. We’d like to share what we've learned about user intent, why it matters for performance marketing, and how contextual AI can help marketers connect with audiences more effectively.
- Published:
5 Ways Deep Learning Can Increase Conversion Rates for Your Ad Campaigns
Performance marketing teams using Deep Learning and AI-powered optimization are seeing significant improvements in marketing conversion rates through greater campaign effectiveness. Here's how to increase conversion rates using the latest technology.